Garbage in-Garbage out!

We all focus so much on the design of a piece that we forget the importance of a good, solid mail list. Like many things in this world where technology is changing at the speed of light, so are mail list and their capabilities.

You can now create a mail list that eliminates the unnecessary trash that isn’t relative to your campaign. Thanks to smart data technology advancements and new market research & reporting, you can now create a list generated with your specific buyers habits. These list can be generated down to specific streets in a neighborhood and include the important aspects of your buyer. Maybe your best prospect is a female age 25-40, dog owner, homeowner, with an income of $100,00 and above, that has 2 teenagers living at home.

Scary, but this list can now be easily generated with their name & address.

Many people over-look the importance of the data.

You can have an award-winning designed direct mail piece but if you are selling dog food and mailing to cat owners, you have only increased the meaning of junk mail. The best responses will come from relative information given on a personal level.

My definition of Junk mail:

The Right Message sent to the Wrong Person.